My customer is a
hands-on individual who is constantly on the lookout for continuous
improvement. He or she drives a later model vehicle which requires some routine
maintenance from time to time and enjoys a do it yourself project over paying a
contractor. They recognize a bargain and are therefore smart with money because
they don’t have a huge surplus of it. My customer is a problem solver. They
enjoy puzzles and riddles, and get a great deal of satisfaction from seeing a
project to completion. Their hobbies are active and somewhat competitive but
not overly so. Again, they mostly are looking for self-improvement. They are
early adopters of products that make their life easier and more enjoyable, but
also on the lookout for ways to help others. They are generous, kind, and
motivating.
To put it simply, I am
my customer avatar. My product fits my needs and personality to a tee and I
don’t think at all that it is a coincidence. It would be difficult to be
passionate about something that contradicted your personality or lifestyle. I
believe entrepreneurs start with what they know and are familiar with. The
product or service may change as feedback is presented over time, but the core
and soul of the idea is firmly founded in the personality of the entrepreneur.
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